Social Media consist of one of the most popular sources when travelers search for a hotel. It is the most direct ways for the visitor to understand the accommodation's character and the experiences that it can offer. At the same time, an accommodation with active social media accounts generally seems more familiar and attractive, due to the immediacy of communication. Of course, the creation of specialized social media content is not an easy task and requires - except of time - a high level Digital Marketing knowledge.
It is therefore important the Social Media content of an accommodation to be of high quality, engaging, attractive, but also to follow a specific line, so as to strengthen brand awareness and, to a certain extent, increase the profitability of a property.