Hotel Keywords Research

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Enhance your awareness and online presence and increase your sales by targeting the right keywords for your accommodation
How we work

With the Hotel Keyword Research service, we identify and present you the most popular keywords that travelers are looking for in search engines, devided by region, country, competition and trend. We, then, suggest the ones that have the best prospects for each accommodation and we also give you insights on the demographics of the users that look for those keywords and statistics on how the keywords' trends are changing through the year. In addition to the selection and the statistics of the keywords, THCC's experts also give hoteliers suggestions for the application of the keywords on their online presence (e.g. meta titles for their website, article titles suggestions, Google ads suggestions).

 

Goal of the service

The selected keywords can be used in a variety of ways, from updating the content of the official website for SEO optimization to specifying targeted topics to enrich the business hotel blog. This process aims to enhance the awareness and presence of each hotel on the internet, but also to increase sales, through the specialized targeting of appropriate keywords for the accommodation.

 

Deliverables:
  • Travel Search Audit by Country, Destination, Competition and Trends

  • Keywords Selection & Statistics

  • Keywords Use Suggestion